Executive Article Summary
I don’t know about you but I sure enjoy a good metaphor. It turns out they can be a very effective tool to improve your communication and persuasion skills to get you to a yes faster and more efficiently.
This quote from Stevie Ray over at the Austin Business Journal nails it on the head! (See what I did there?)
Take a look at all the information you have to share when talking to others. Almost every concept can be broken down to a simple metaphor. Doing so will make the conversation shorter (metaphors take much less time than detailed explanation), and will make agreement a piece of cake (one last metaphor).